Benvenuti!

I'm Beth, and this is my universe. Orbiting within it are my professional content management, social strategy, and writing portfolio, as well as my personal blog.

"Work with me!" will tell you how to do that and take you to my gallery of projects.

"Play with me!" will take you to my blog of introvert musings, travel adventures, and true life stories that will make you laugh, think, or possibly want to run, but only after you finish reading. :)

CONTENT MANAGEMENT | WRITING | SOCIAL STRATEGY

I create engaging content that gets results and write stories that people read to the veryend.

As a strategic thinking lexophile with a vivid imagination, writing, CX, and CaaS are my superpowers. From meta tags to social posts and longform content, I find the magic words that talk to humans and search engines in ways that impel both toward the companies I work for (and inspire them to like you).

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What I Do (and Why)

I write, innovate, create, strategize, analyze, and repeat. I’m thinking of putting “MacGyver of Content and Social Media” on my next business cards. I thrive in innovative environments that value strategic thinking skills, so roles that combine imagination, intellect, and inquiry with identifying patterns and investigating possibilities are my holy grail. In the Myers-Briggs world, INTJs (like me) are the “masterminds.” In the real world, we’re out-of-the-box-thinking jacks-of-all-trades who tend to excel at what we do. Because insatiable curiosity and determination.

CONTENT MANAGEMENT

Content is king, and I am its loyal queen. (In a badass way, not a subservient one.) I love every aspect of it, from brainstorming to planning, researching to writing, developing to implementing, creating to engaging, and analyzing to adapating. Managing all of the moving elements and the ways they intermingle at the ground and 30,000 foot level is my primary superpower.

WRITING

I breathe, therefore I write. Short-form to long-form, I’ve written it all, including blogs, social posts, landing pages, bios, guides, presentations, ad copy, webinars, emails, white papers, press releases, and digital marketing content. An authentic tone with relatable humor is my go-to, but I adjust my language, style, and cadence to fit the target audience, and people read what I write.

SOCIAL MEDIA

Social strategy, content, follower engagement, and community management are my faves. That may seem weird for an introvert, but I love being the Oz behind the multichannel curtain (sans big green head) who motivates, educates, inspires, and amuses audiences. Plus, analyzing ROI and CRO is exciting.

AWARDS

I probably should care about winning awards, but truthfully, I just…don’t. I prioritize creating exceptional work, metrics, and making deadlines when my project load is wicked busy. I’m competitive, I’d just rather focus my energy on helping companies win awards, customers, market share, and top reviews.

CASE STUDY

ThriftBooks: A New Chapter

ThriftBooks launched from a storage unit in 2007. By 2018, they were one of the largest online booksellers globally, and sold over 12 million new and used titles. As the Content Manager, I defined and acted as the company’s cross-channel voice, developed and managed a busy editorial calendar, wrote twice-weekly blog articles for 1M subscribers, and drove social engagement.

CONTENT MANAGEMENT+BLOG

Increasing brand awareness,  improving blog article quality, and maximizing content relatability with a focus on SEO and engagement effectuated an 18% email open rate and correlating revenue increase, and 220% subscriber growth in 90 days. Titles featured in blogs and social content sold out so quickly that partnering with a fulfillment company to augment used inventory with new books was necessary for the first time ever.

SOCIAL ENGAGEMENT+GROWTH

Consistency and a more personable brand voice with infused with humor increased Facebook organic reach 190%, engagements 85%, “Likes” 42%, and website clicks 132%. Instagram followers doubled, engagement grew 490%, and 12% of posts had over 1000 likes, with a record of 1,925. (Previous was 533.) Pinterest gained 280K new viewers in 4 months, monthly engaged went from 8.8K to 27.1K, daily impressions grew 398%, and website clicks jumped 350%.

Portfolio

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INTJ

INTJs are pragmatic enigmas and eternal optimists driven by sarcasm and logic. We’re fundamentally the love children of Vulcans and unicorns who are quirky, analytical, efficient, creative, hilarious, blunt but honest, and original…we never thought in the box.

ITALY

Italy is my soul mate. Sono nato Americana ma la mia anima e italiana. Italy is the birthplace of my soul. From peeing in Italy to packing for 10 days on the Amalfi Coast, this part è riguardo tutto cose italiane by someone a metà strada tra viaggiatrice e residente.

ORGANIZING

I started organizing professionally when word got out that I’m scary good at it. I love making order out of chaos…it’s like assembling a 3D puzzle. Marie Kondo is trending, but her methods aren’t new. If you’re frustrated or overwhelmed by your office or home, I can help.

Client Testimonials

Integrity matters, so I tell the truth, but it’s always nice to get confirmation of that in the beginning…here you go:

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them.

Eleanor Fant

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them.

Brandon Guidelines

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Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them.

Sue Shei

Company name

Like my work? Hire me!

The Bethiverse Blog 

My Blog = My Brain. And what goes through it. What I write about varies, but the sarcastic humor and “logic above all else” thinking that fuels my observations of the human condition doesn’. Recurring themes are true stories from my real life, amusing and mortifying things from my previous life, INTJ humor or rants, life hacks, adventures, travel tips, pro tips, ingenious ideas, and things I want to I remember when I’m old and drinking chianti on a sunny terrazza in Italia. If what I have to say resonates, yay, let’s be friends, and subscribe to my blog + follow me on Instagram so I know who’s reading my stuff. If it doesn’t resonate, so long and thanks for all the fish.

Packing Light small suitcase and backpack

The Art of Traveling Light

THE KEY TO TRAVELING LIGHT: PACKING SMART I get that the “traveling light and packing smart” struggle is real. Really, I do. So I try not to judge, but some[…]

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Flip flops in St. Augustine, Florida

Happy National Flip Flop Day!

YAY FOR FLIP FLOP DAY! Anyone who knows me knows that I wear them all year and that Reefs are a borderline religion for me, but June 14th is legitimately[…]

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Contact me

Have a question, comment, or want to hire me? Use this form and I’ll reply pronto. Grazie!