True adventures and observations of an optimistic introvert that will make you laugh, think, or run.

Beth Clark in front of Santa Maria de Fiore Firenze

Il mio posto felice a Firenze.


On the outside, I’m Beth Clark: Content Manager, Social Strategist, and Writer with a medical marketing background and design roots. I have 3D organizavision and slay virtual and IRL clutter like a warrior. Sending CX, UX, and DX on a play date, then analyzing the (successful!) metrics makes me giddy. My creativity and enthusiasm have light years left in them. They (+ physics) are what bounce me out of bed most mornings.


On the inside, I’m Beth Clark the pragmatically optimistic introvert with Vulcan logic, a vivid unicorn imagination, a voracity for learning, a mostly-tamed sense of humor, and fluency in Italian and Sarcasm (simultaneously = #goals). I’m navigating life as gracefully as possible and making the world a little better as I see, do, and experience things that elicit wonder (or frustrate the shit out of me) and travel to places I love.


By the time I say a thing out loud, I’ve explored all possible outcomes, done a SWOT analysis, developed a strategy, and decided to do it. Via miracles and tenacity, what I set out to do usually happens, though rarely how I envision. Or when. I don’t always stick the landing on my dismounts, but I’m always stronger and wiser for it. And if everything went as planned, WTF would I write about?!


The Bethiverse is about the work I do as a social content strategist and writer, the things I love (gelato and plane tickets), and my life trajectory (dog lady drinking chianti on a sunny Italian terrazza). If you like what I’m about, grazie and subscribe to the Bethiverse blog and follow me on Instagram. If I’m not your fave, that’s okay. Hating on me is not. If you’ve never felt compelled to see the world, take a leap of faith, or pursue something from your soul…it’s time.

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