beth.clark@ymail.com

Resume-ish

The introvert musings and hilariously true life adventures of a pragmatic optimist and professional writer.

Content Manager, Social Strategist, and Writer

As a uniquely experienced content manager, social strategist, and writer, my portfolio is diverse. I thrive on engaging audiences with the magic words that talk to them and search engines. Whether it’s a blog article, landing page, social post, or email, I organize the dots as I connect them. As I confirm they’re playing well together with analytics, I scan for improvements and ways to maximize ROI and efficiency.

STRENGTHS

My superpowers are authenticity, objectivity, grace under pressure, pragmatic optimism, integrity, adaptability, resiliency, tenacity, humor, logic, and problem-solving. (I’m also an expert fitted sheet folder and LEGO builder.)

SKILLS

Content Management, Social Media Strategy, CX, SEO, CRO, Audience Engagement, UX, Multichannel Content Writing, Blogs, CaaS, Editorial Calendar Development, Project Management, Best Practices, Merchandising, Branding, KPI/Metric Analysis, Cross-Functional Collaboration, CMS, CRM, Adobe Creative Cloud, Microsoft Office 365, Google Docs and Sheets, Salesforce, Sprout Social.

EXPERTISE

Writing engaging blog stories, systematically promoting content, and improving brand visibility are my faves because they’re about connecting with purpose. My holy grail projects include researching, editing, compelling content and deliverables, and tracking metrics since my brain gets to fire on all cylinders. Creative visionary + systems-minded = content management is my dream job.

MY PROCESS

SEO keywords and tone vary with audience demographics, but I breathe life into a company’s voice, usually with humor. I typically create a long-form organic content foundation and build on it with short-form owned and paid media content intended to secure earned media. A weekly snapshot of an editorial calendar I’m managing can include a blog post, industry article, informative and fun or trending social posts, and channel metrics + analysis.