I'm Beth, and this quadrant of my universe contains my professional portfolio and personal blog.

"Work with me" takes you to a gallery of my content management, writing, and social strategy projects. (Or you can just scroll down.)

"Play with me" takes you to my blog of Italian adventures, introvert musings, true life stories, and human condition observations that will make you laugh, think, or run.


I create engaging content that gets results and write compelling stories people read to the end.

As a strategic-thinking content manager with a vivid imagination and graphic design roots, SEO writing and CX are my superpowers. From long form articles to social posts and microcopy to meta tags, I find the magic words that talk to humans and search engines in ways that impel both toward the companies I work for (and inspire the desired results).

new link

What I Do (and Why)

The goal of content management is communicating the right messages to connect with the right people at the right time, which requires strategizing, writing, creating, and analyzing on repeat since humans + SEO = constantly evolving environment. I love the challenge of chasing a moving target while systematically combining imagination, intellect, and inquiry with patterns and possibilities.


No matter the industry, company size, or platform, content is king, and I am its loyal queen. From ground level to 30,000 feet, brainstorming to planning, researching to writing, developing to implementing, creating to engaging, and analyzing to adapating, managing dynamic content is my superpower.


I breathe, therefore I write, including blogs, social posts, microcopy, landing pages, bios, guides, presentations, ad copy, webinar scripts, emails, white papers, press releases, and marketing collateral. Authenticity with relatable humor is my go-to, but I adjust my language, style, and cadence to fit the target audience when appropriate. People read what I write…and so do search engines.


Content engagement and growing followers are my favorite parts of social media strategy because they’re tangible and immediate. I love being the “Oz behind the multichannel curtain” (minus the big green head) who motivates, educates, inspires, and amuses audiences. Also, my nerdy side finds analyzing ROI and CRO exciting…#bonus.


Awards are, um, nice and all, but being an introvert (specifically, the INTJ variety), I’d honestly rather expend my energy on creating quality work that meets deadlines and nails it on objectives and metrics than pursuing accolades. I love helping the companies I work for win awards, customers, market share, and top reviews though!


The diversity of the content world spans from short-form microcopy and social posts to long-form blogs and industry articles, so along with those, I’ve written and created landing pages, ads, emails, press releases, technical instructions, product descriptions, bios, user guides, white papers, video scripts, sell sheets, presentations, and just about anything else you can think of. Plus a few you probably won’t, so yeah, my portfolio is not all-inclusive.

Blog article published in honor of National Introvert Week 

Celebrating quirky “National Such-and-Such” weeks and days is one of the fun things about content management, especially when it pays tribute to my personality type.

Stradivarius blog article published on National Violin Day

What do music, quantum physics, the Dolomites, the golden ratio, and the “little ice age” that begin in the year 1300 have in common? More than you’d think.

The Science of A Wrinkle in Time blog article published on Madeline L’Engle’s birthday

Anytime I get to write about a science-y topic is my favorite, but this blog article was especially fun since it resulted in connecting with the astrophysicist Disney hired as their science consultant for the movie.

National Dog Day Instagram post

One of the big challenges with social strategy’ is creating original and relevant content that stands out from a million other posts on the same thing, but still manages to be uniquely relatable. For National Dog Day, the math was: fun photo angle (original) + dogs (relevant, because duh) + Bill Murray (unique) + quote about trusting the judgement of dogs (relatable to all dog lovers) = success!

Hobbit Day Instagram post that generated record “Likes”

Every September 22nd, hobbitses and other Middle-earth creatures celebrate the shared birthday of Bilbo and Frodo Baggins. In 2018, I #nailedit on International Hobbit Day with this original meme that received 1,925+ organic likes…4x the previous all-time high.

Stinky Cheese Man Instagram post in honor of Jon Scieszka’s birthday

Jon Scieszka is one of my all-time favorite authors, and I still regularly quote “Squids Will be Squids” because it will never not be funny. To celebrate his birthday, I went with The Stinky Cheese Man, which Jon Scieszka himself replied to. (And yes, I had a fangirl moment! Or, um, ten.)


ThriftBooks: A New Chapter

ThriftBooks launched from a storage unit in 2007. By 2018, they were one of the largest online booksellers globally, and sold over 12 million new and used titles. As the Content Manager, I defined and acted as the company’s cross-channel voice, developed and managed a busy editorial calendar, wrote twice-weekly blog articles for 1M subscribers, and drove social engagement.


Increasing brand awareness,  improving blog article quality, and maximizing content relatability with a focus on SEO and engagement effectuated an 18% email open rate and correlating revenue increase, and 220% subscriber growth in 90 days. Titles featured in blogs and social content sold out so quickly that partnering with a fulfillment company to augment used inventory with new books was necessary for the first time.


Consistency and a more personable brand voice with infused with humor increased Facebook organic reach 190%, engagements 85%, “Likes” 42%, and website clicks 132%. Instagram followers doubled, engagement grew 490%, and 12% of posts had over 1000 likes, with a record of 1,925. (Previous was 533.) Pinterest gained 280K new viewers in 4 months, monthly engaged went from 8.8K to 27.1K, daily impressions grew 398%, and website clicks jumped 350%.

The Bethiverse Blog 

My Blog = My Brain. And what goes through it. What I write about varies, but the sarcastic humor and “logic above all else” thinking that fuels my observations of the human condition doesn’. Recurring themes are true stories from my real life, amusing and mortifying things from my previous life, INTJ humor or rants, life hacks, adventures, travel tips, pro tips, ingenious ideas, and things I want to I remember when I’m old and drinking chianti on a sunny terrazza in Italia. If what I have to say resonates, yay, let’s be friends, and subscribe to my blog + follow me on Instagram. If it doesn’t resonate, well, so long and thanks for all the fish.

Peeing in Italy

PEEING IN ITALY: THE BASICS The fact that an entire blog article devoted to peeing in Italy exists should be your first indicator of what an adventure it can be.[…]

Read more
The Amalfi Coast of Italy

Amalfi Coast Travel: Pro Tips

THE AMALFI COAST: ALL THAT AND OH, SO MUCH MORE Amalfi Coast travel tips from someone (like me) who knows it well can make visiting one of the most stunning[…]

Read more

The Real MBTI Preferences as Defined by The Real Myers-Briggs Company

(And Why You Should Take the Real MBTI Assessment Before Talking About Your “MBTI” Type) PREFACE: WHY I HEART THE MBTI® WORLD Before you delve into the (hopefully) clarifying and[…]

Read more

Contact me

Have a question, comment, or want to hire me? Use this form and I’ll reply pronto. Grazie!


    INTJs are pragmatic enigmas and eternal optimists driven by sarcasm and logic. We’re fundamentally the love children of Vulcans and unicorns who are quirky, analytical, efficient, creative, hilarious, blunt but honest, and original…we never thought in the box.


    Italy is my soul mate. Sono nato Americana ma la mia anima e italiana. Italy is the birthplace of my soul. From peeing in Italy to packing for 10 days on the Amalfi Coast, this part è riguardo tutto cose italiane by someone a metà strada tra viaggiatrice e residente.


    I started organizing professionally when word got out that I’m scary good at it. I love making order out of chaos…it’s like assembling a 3D puzzle. Marie Kondo is trending, but her methods aren’t new. If you’re frustrated or overwhelmed by your office or home, I can help.

    Client Testimonials

    Integrity matters, so I tell the truth, but it’s always nice to get confirmation of that in the beginning…here you go:

    Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them.

    Eleanor Fant

    Company name

    Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them.

    Brandon Guidelines

    Company name

    Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them.

    Sue Shei

    Company name