Beth Clark
Content Strategist + UX Copywriter
Data-driven content that seamlessly engages target audiences with globally relevant copy and aligns with strategic objectives, ensuring accessible navigation and searchability. Areas of expertise: SaaS, IT, healthcare, bioscience, e-commerce, and sustainable energy.
Everything Everywhere All at Once
Fueled by a passion for digital storytelling, a love of words, and a perpetual fascination with strategy, I turn even complex technical data into impactful headlines and cohesive content that seamlessly engages users, aligns with business goals, and sustainably enhances multi-platform brand visibility. And with 10+ years of experience spanning design, writing, strategy, and metrics for marketing communications, sales, product, insights, and other content, I bring a unique multi-faceted approach to projects. Simultaneously taking IA, UX, accessibility, SEO, and analytics into account for everything from taxonomies to copy edits lets me see the big picture, the details, and how they interrelate, magically saving time, effort, and budget that can be used elsewhere.
Word of Mouth Spotlight
“As a Senior UX Copywriter, Beth defined content strategy, improved messaging, and did the end-to-end writing for multiple transformational projects with priority customer journeys, including product offers, thought leadership, and lead generation pages. She’s quick to learn and collaborates with stakeholders seamlessly. I highly recommend her.”
RORY WALDINGER
Global Head of User Experience, Schneider Electric
Case Studies
Project: Schneider Electric Machine Builder Page
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Project: Harvard Bioscience Biochrom Page
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Project: Schneider Electric Sustainability School
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Project: Healthware Blue Box of Good Campaign
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Peeing in Italy
The fact that an entire blog devoted to peeing in Italy even exists should be an indicator of what an adventure it can be. Despite the cheeky (bahaha) tone, my goal is to educate so you’re prepared for anything and everything, with a near-zero risk of a UTI or soiling yourself. If you’ve been to Italy, feel free to comment with your best pro tips or stories.
Sink with a foot pedal faucet.
Multilingual “no paper ” sign.
Seatless toilet in the Uffizi.
Typical Italian bagno setup.
Word of Mouth: More Testimonials
Beth did an amazing job preparing, coordinating, and managing the copy and deck for a very technical pilot project with tight deadlines.
JUTTA ZACHARIAS
Head of Digital CX, Schneider Electric
From UI to editorial and product content, Beth managed and delivered top quality project copy with speed from day one.
BENI GAGLIARDI
VP, E2E Digital CX, Schneider Electric
Beth brought SEO expertise, a uniquely compelling voice to dry scientific information, and a steady calm to a very chaotic environment.
LAURENCE HINES
Marketing Director, Harvard Bioscience
Portfolio
Projects include landing pages, case studies, blogs, social media, marketing campaigns, mega menu taxonomies, and apps.
Resume
A synopsis of my global content strategy, content management, IA, SEO, UX copywriting, and marketing communications expertise.
Blog
The observations, travel adventures, and musings of an INTJ strategist and copywriter, plus pro tips on visiting and living in Italy.