bethclark22@yahoo.com

Benvenuti!

I'm Beth, and this quadrant of my universe contains my professional portfolio and personal blog. "WORK" takes you to a gallery of my content, writing, and social media projects. (Or just scroll down from here.) "PLAY" takes you to my blog of Italian adventures, introvert observations, and true life stories that will make you laugh, think, or possibly run.

CONTENT MANAGEMENT | COPYWRITING | SOCIAL STRATEGY

I create engaging content that gets results and write compelling stories people read to the end.

As a strategic-thinking copywriter with a vivid imagination and graphic design roots, content management is my superpower. From long-form articles to social posts and microcopy to meta tags, I find the magic CX and SEO words that talk to both humans and search engines…and get results.

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What I Do (and Why)

The goal of content management is communicating the right message to connect with the right people at the right time. It requires systematically combining imagination, intellect, and inquiry with patterns and possibilities to strategize, write, create, and analyze in a constantly evolving environment.

CONTENT MANAGEMENT

Regardless of industry, company size, or platform, content is king with and I am its queen. From ground level to 40,000 feet, brainstorming to planning, researching to writing, developing to implementing, creating to interacting, and analyzing to adapating, people AND search engines engage with my words and images. 

COPYWRITING

From ads, bios, blogs, brochures, case studies, door hangers, emails, landing pages, microcopy, presentations, press releases, product descriptions, scripts, social posts, taglines, user guides,  white papers, and more, I’ve written it all. Authenticity with relatable humor is my go-to, but I adjust to fit various target audiences accordingly. 

SOCIAL MEDIA

Being the “Oz behind the multi-channel curtain” (um, minus the big green head) who motivates, educates, inspires, and amuses in ways that engage audiences and grow followers is the best part of social media strategy. Also, my inner nerd secretly loves analyzing ROI and CRO. #bonus.

EFFICIENCY

Writing is my first love, strategy is my second, and organizing is my third. Being organized is a critical element of efficiency, and if there’s a better way to allocate resources or streamline a process, I will find it. And if there isn’t a system in place for something, I will create one.

Portfolio

The content world is diverse, so these are just a few of my favorite things.

Blog article published in honor of National Introvert Week 

Celebrating quirky “National Whatever” days and weeks is a fun part of content management, especially when it’s an homage to my MBTI personality type.

Stradivarius blog article published on National Violin Day

What do music, quantum physics, the Dolomites, the golden ratio, and the “little ice age” that begin in the year 1300 have in common? More than you’d think.

“The Science of A Wrinkle in Time” blog published on Madeline L’Engle’s birthday

Writing anything science-y is my favorite, but this article was especially fun since I connected with the astrophysicist Disney hired as their science consultant for the movie.

National Dog Day Instagram post

Creating content that stands out among a million other posts on the same thing, yet still manages to be uniquely relatable is an ongoing social media challenge. For National Dog Day, fun photo angle + dogs + Bill Murray + quote about canine judgement = success!

Hobbit Day Instagram with record “Likes”

Every September 22nd, hobbitses and other Middle-earth creatures celebrate the shared birthday of Bilbo and Frodo Baggins. In 2018, I #nailedit on International Hobbit Day with this original meme that received 1,925+ organic likes…4x the previous all-time high.

Stinky Cheese Man Insta post in honor of Jon Scieszka’s birthday

Jon Scieszka is an all-time favorite author, and “Squids Will be Squids” will never not be funny. To celebrate his birthday, I went with The Stinky Cheese Man, which Jon Scieszka himself replied to. (#fangirl moment!)

CASE STUDY

ThriftBooks:
The Next Chapter

ThriftBooks launched from a storage unit in 2007. By 2018, they were one of the largest online booksellers globally, and sold over 12 million new and used titles. As the Content Manager, I defined and became the company’s cross-channel voice, managed a busy editorial calendar, wrote twice-weekly blog articles for 1M subscribers, and drove social engagement.

CONTENT + BLOG

Increasing brand awareness, improving blog article quality, and maximizing relatability with humor focused on SEO and engagement led to an 18% email open rate increase, correlating revenue boost, and 220% subscriber growth in 90 days. Featured titles sold out rapidly and necessitatec partnering with a fulfillment company to augment used inventory with new books for the first time.

SOCIAL GROWTH

Consistency and a more personable voice grew Facebook organic reach 190%, engagements 85%, “Likes” 42%, and website clicks 132%. Instagram followers doubled, engagement grew 490%, and 12% of posts had >1000 likes, with a record 1,925 (previous was 533.) Pinterest gained 280K viewers in 4 months, monthly engaged went from 8.8K to 27.1K, daily impressions grew 398%, and website clicks 350%.

The Bethiverse Blog 

What I write about varies, but the irreverent humor and “logic above all” thinking that fuels my observations of the human condition doesn’t. Recurring themes are true adventures from my current italiana life, amusing and mortifying stories from my previous one, travel tips, life hacks, INTJ humor, ingenious ideas, and things I want to I remember when I’m old and drinking chianti on a sunny terrazza toscana. If what I have to say resonates, subscribe and follow me on Instagram. If it doesn’t, so long and thanks for all the fish.

How Hedy Lamarr Changed the World (and Still Is)

Who Hedy Lamarr was and why it matters If you’ve never heard of Hedy Lamarr, it pains me that you’re not alone, so I’m making it my mission to change that.[…]

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Peeing in Italy

PEEING IN ITALY: THE BASICS The fact that an entire blog article devoted to peeing in Italy exists should be your first indicator of what an adventure it can be.[…]

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The Amalfi Coast of Italy

Amalfi Coast Travel: Pro Tips

THE AMALFI COAST: ALL THAT AND OH, SO MUCH MORE Amalfi Coast travel tips from someone (like me) who knows it well can make visiting one of the most stunning[…]

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Testimonials

A few words from people I’ve worked for.

 As a new VP from out of state, I came to rely on Beth’s keen understanding of the company’s culture and needs. I also observed how well she handled  complex situations, difficult people,   and challenging projects. She was dedicated, built solid peer and vendor relationships, and completed her work with consistently
incredible creativity.

Travis Franklin

Sr. Marketing Manager, Quality Logic

We hired Beth to do our corporate communications work. She’s detail oriented, efficient, talented, and very responsive to input. She’s amazingly thorough…you can hand her something and it gets done exactly. She’d be a great asset to your organization!!

Bo Cooke

Director of Operations, GKMD, Inc.

Beth has a clean, effective writing style and easily interprets project objectives. She is professional, detail-oriented, diplomatic, and enjoyable to be around. Beth also managed her own projects and her ability to meet deadlines while working on multiple assignments without compromising branding principles and was impressive. 

Merriah Harkins

EVP, GWG Holdings, Inc.

Contact me

Have a question, comment, or want to hire me? Use this form and I’ll reply pronto. Grazie!

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INTJ

INTJs are pragmatic, yet eternally optimistic enigmas who are probably the love children of Vulcans and unicorns. Driven by logic, we’re fundamentally quirky, analytical, efficient, creative, hilarious, blunt but honest, and original…we never thought IN the box.

ITALY

Sono nata Americana ma il mio cuore è italiana. L’Italia è il luogo di nascita della mia anima. Dalla pipì in Italia alla preparazione dei bagagli per un viaggio di 10 giorni in Costiera Amalfitana, questa parte parla di cose italiane, da qualcuno nel mezzo di un residente ufficiale.

ORGANIZING

I love slaying digital and real-world clutter to make order out of chaos. Consequently, I’m really good at it, and have actually been hired by both companies and individuals solely via word of mouth specifically to help them get (and stay) organized.