CONTENT MANAGEMENT | WRITING | SOCIAL STRATEGY
I create engaging content that gets results and write compelling stories people read to the end.
As a strategic writer with a vivid imagination and design roots, content is my superpower. From long-form articles to social posts and meta tags, I find the CX+SEO words that talk to humans AND search engines.new link
What I Do (and Why)
Content strategy’s goal is communicating the right message to connect with the right people at the right time. It requires systematically combining imagination, intellect, and inquiry with patterns and possibilities in a constantly evolving environment.
Regardless of industry, company size, or platform, content is king with and I am its queen. From ground level to 40,000 feet, brainstorming to planning, researching to writing, developing to implementing, creating to interacting, and analyzing to adapating, people AND search engines engage with my words and images.
From ads, bios, blogs, brochures, case studies, door hangers, emails, landing pages, microcopy, presentations, press releases, product descriptions, scripts, social posts, taglines, user guides, white papers, and more, I’ve written it all. Authenticity with relatable humor is my default tone, but I adjust to fit various target audiences.
Being the “Oz behind the multi-channel curtain” (um, minus the big green head) who motivates, educates, inspires, and amuses in ways that engage audiences and grow followers is the best part of social media strategy. Also, my inner nerd secretly loves analyzing ROI and CRO. #bonus.
Writing is my first love, strategy is my second, and organizing is my third. Being organized is a critical element of efficiency, and if there’s a better way to allocate resources or streamline a process, I will find it. And if there isn’t a system in place for something, I will create one.
The content world is diverse…these are just a few of my favorite things.
The Bethiverse Blog
What I write about varies, but the irreverent humor and “logic above all” thinking that fuels my observations of the human condition doesn’t. Recurring themes are true adventures from my Italian life, amusing and mortifying stories from my previous one, travel tips, life hacks, INTJ humor, ingenious ideas, and things I want to I remember when I’m old and drinking chianti on a sunny terrazza toscana. If what I have to say resonates, subscribe and follow me on Instagram. If it doesn’t, so long and thanks for all the fish.
CONTENT + BLOG
Increasing brand awareness, improving blog article quality, and maximizing relatability with humor focused on SEO and engagement led to an 18% email open rate increase, correlating revenue boost, and 220% subscriber growth in 90 days. Featured titles sold out rapidly and necessitatec partnering with a fulfillment company to augment used inventory with new books for the first time.
Consistency and a more personable voice grew Facebook organic reach 190%, engagements 85%, “Likes” 42%, and website clicks 132%. Instagram followers doubled, engagement grew 490%, and 12% of posts had >1000 likes, with a record 1,925 (previous was 533.) Pinterest gained 280K viewers in 4 months, monthly engaged went from 8.8K to 27.1K, daily impressions grew 398%, and website clicks 350%.
A few words from people I’ve worked for.
As a new VP from out of state, I came to rely on Beth’s keen understanding of the company’s culture and needs. I also observed how well she handled complex situations, difficult people, and challenging projects. She was dedicated, built solid peer and vendor relationships, and completed her work with consistently
Sr. Marketing Manager, Quality Logic
We hired Beth to do our corporate communications work. She’s detail oriented, efficient, talented, and very responsive to input. She’s amazingly thorough…you can hand her something and it gets done exactly. She’d be a great asset to your organization!!
Director of Operations, GKMD, Inc.
Beth has a clean, effective writing style and easily interprets project objectives. She is professional, detail-oriented, diplomatic, and enjoyable to be around. Beth also managed her own projects and her ability to meet deadlines while working on multiple assignments without compromising branding principles and was impressive.
EVP, GWG Holdings, Inc.
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INTJs are pragmatic, yet eternally optimistic enigmas and probable love children of Vulcans and unicorns. Driven by logic, we’re fundamentally quirky, analytical, efficient, creative, hilarious, blunt but honest, and original…we never thought IN the box.
Sono nata americana ma il mio cuore è italiana. Dalla pipì in Italia alla preparazione dei bagagli per un viaggio di 10 giorni sulla costa, questa parte riguarda le cose italiane, da qualcuno che vive qui.
I love slaying digital and real-world clutter to make order out of chaos. Consequently, I’m really good at it, and have actually been hired by both companies and individuals solely via word of mouth to help them get (and stay) organized.