On the outside, I’m Beth Clark: Writer and Content Marketing Strategist with a literary, healthcare, and financial marketing background and graphic design roots. I have 3D organizavision and slay digital and verbal clutter.  I love sending CX, UX, and DX on play dates, then analyzing the success metrics. My creativity and sense of wonder have light years left in them. They (and the thousands of birds living in the giant cypress tress outside my window) are what spring me out of bed most mornings.


On the inside, I’m Beth Clark the pragmatic optimist with Vulcan logic, a voracity for learning, a deep love for travel, mad Scrabble skills, a mostly-tamed sense of humor, and fluency in Italian and sass. I’m an introvert with a vivid unicorn imagination who’s navigating life with grit and grace, and trying to make the world a little better as I go. I was born American, but my heart is Italian, so I live in Florence. I knew I was home the first time I set foot on Italian soil, but the reality I live is Italian, not a dream. And I wouldn’t have it any other way.


By the time I say a thing out loud, I’ve explored all possible outcomes, done a SWOT analysis, developed a strategy, and decided to do it. Via miracles and tenacity, what I set out to do usually happens. (Though rarely how I envision it will.) I don’t always stick the landing on my dismounts, but I’m always stronger and wiser for it. And if everything went as planned, WTF would I write about or need to drink chianti for?


In the Myers-Briggs world, INTJs are pragmatic enigmas known as the “Architects” or “Masterminds” because of our strategic and imaginative yet decisive way of thinking. In the human world, we’re quirky, analytical, efficient, creative, funny, and direct but honest Vulcan unicorns who are exceptional problem-solvers. As eternal optimists driven by logic and sarcasm, we never thought ‘in’ the box, on account of we didn’t know there was one. Originality is our forte, and since only .08% of females globally are INTJs, we’re also the rarest type, so we live on the leading edge. (Whether we want to or not.)

And by that, I mean: Stephen Hawking, C.S. Lewis, Nicola Tesla, Isaac Newton, Isaac Asimov, Lewis Carroll, Elon Musk, Mark Zuckerberg, Charles Darwin, John Nash, Bobby Fischer, Michelle Obama, Sigmund Freud, Friedrich Nietzsche, Emily Brontë, Jane Austen, Augustus Caesar, Jay-Z, JFK, Spock, Hermione Granger, Marsellus Wallace, Gandalf, O-Ren Ishii, Katniss Everdeen leading edge.

If MBTI isn’t your thing, the gist of it is that there are 16 personality types resulting from the dominant preference combinations of each of four pairs. INTJ stands for Introverted, Intuitive, Thinking, Judging. It means:

  • We’re energized by alone time.
  • We focus on abstract ideas and theories over facts.
  • We make decisions rationally and logically based on reason.
  • Our worlds are more planned and organized than spontaneous and random.
  • We get stuff done and make amazing things happen

The Bethiverse is about the work I do, the things I love (like gelato and plane tickets), and my life trajectory (dog lady drinking chianti on a sunny Italian terrazza). If you like what I’m about, grazie! (And subscribe to the Bethiverse blog and/or follow me on Instagram.) If I’m not your fave, that’s okay. Hating on me is not. If you’ve never felt compelled to see the world, take a leap of faith, or pursue something from your soul…it’s time.

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