SUMMARY
Senior Copywriter and Content Strategist with a passion for science, technology, and creating compelling stories that inform, empower, and engage target audiences while achieving objectives and driving results.
Strengths: written and verbal communication, innovation, problem-solving, strategic thinking, process development, organization, attention to detail.
EXPERTISE
Copywriting, UX Writing, Technical Writing, Content Strategy and Management, Omni-Channel CX, Website Best Practices, SEO, Blogs, Landing Pages, Social Media, Email Campaigns, Agile Methodology, Concepting, Ghostwriting, Analytics/Metrics, Case Studies, Pitch Decks, Presentations, Competitive Intelligence, Copy Mining, Branding, Advertising, Marketing, Project Management, Promotions, Leadership, Decision Making, Editorial Calendar Management, Graphic Design.
TECHNICAL SKILLS
Acrobat, Asana, CMS, CRM, Doodly, Drupal 9, Figma, Google Docs, Sheets, and Slides, HTML 5, Microsoft Excel, Outlook, PowerPoint, Teams, and Word, Photoshop, SEMrush, Slack, Sprout Social, WordPress, Zoom.
COPYWRITER + CONTENT WORK EXPERIENCE
SENIOR COPYWRITER – LIFE SCIENCE
Harvard Bioscience, Remote (based in Boston) – June 2022 to October 2022
Led copywriting team in researching, writing, and editing content for new website that consolidated multiple outdated existing sites, including 12 brand, 14 category, 10 application, and 200+ product landing pages for global manufacturer of high-tech scientific instruments, equipment, and software for pre-clinical research and discovery by biopharma, academic, and government laboratories.
Uploaded content to Drupal, formatted with HTML, verified SEO keywords and metadata, proofread for scientific accuracy, grammar, and branding, and reviewed mobile and desktop versions for usability and compliance. Updated sitewide Terms and Conditions.
Liaised with SMEs, PMs, and external collaborators in USA and Europe as part of core strategy team, engaged in decision-making process and proactively communicated updates to key stakeholders.
SENIOR E-COMMERCE COPYWRITER
Sugatan Agency, Remote (based in New York) – February 2022 to May 2022
Skyrocketed e-commerce clients to success with strategic social ad campaigns, video scripts, landing and product pages, emails, and advertorials. Consistently sparked engagement and captured target audience attention based on customer-centric data gleaned via CX-focused copy mining.
Effected 40% reduction in competitive intelligence process time by creating a system that integrated brand metrics with CTR, CRO, ROAS, SEO, and other KPIs. Rewrote and streamlined SOPs for efficiency.
DIGITAL HEALTH CONTENT MARKETING STRATEGIST
Healthware Group, Remote (based in Italy) – February 2021 to March 2022
Wrote and strategically translated biotechnology, digital health, and life science content into marketing campaigns and brand communications for English speakers in the Italian and international healthcare markets for digital health innovation company with clients from big pharma to startups.
Collaborated with multidisciplinary internal colleagues to write and edit company news updates, video scripts, industry articles, blogs, social media content, landing pages, press releases, emails, guides, e-books, white papers, and ads.
Established new company voice, ghost-wrote blogs, and interviewed KOLs for industry events, media articles, and other high-profile projects.
Translated digital and print content from Italian to English and provided multichannel, cross-platform native English advisement and support.
CONTRACT COPYWRITER + CONTENT EDITOR
TCG, Remote (based in Seattle, USA) – January 2016 to February 2021
Developed, strategized, wrote, and published data-driven B2B and B2C content for social media and marketing. Identified trends and analyzed new branding opportunities via SEO-focused market research and CX-based competitive intelligence.
Managed blogs, website content, and editorial posts. Improved internal and external communication systems. Conducted content audits to optimize relevance and readability.
E-COMMERCE CONTENT COPYWRITER + SOCIAL MEDIA MANAGER
ThriftBooks, Remote (based in Seattle) – April 2018 to May 2019
Systematically produced, curated, and managed multichannel content for global e-commerce bookstore with annual sales of 14M titles. Managed social media presence for 1.6M followers.
Created and published posts for Facebook, Instagram, Pinterest, Twitter, and LinkedIn. Led marketing team in developing annual editorial and campaign themes and strategy. Grew Pinterest viewers by 280K, increased Facebook organic reach 190%, and doubled Instagram followers. Set company record of 1,905 likes on a single post (previously 533).
Established voice and wrote 2x weekly blog articles for international audience of 920K that. Bumped CTR 18%, campaign revenue 20%, and active subscribers by 220% in ≤ 3 months.
MARKETING COMMUNICATIONS COORDINATOR
Ideal Protein, Portland, OR + Seattle, WA – July 2010 to December 2015
Managed marketing collateral. Trained HCPs and clinic staff on medical weight loss program aimed at metabolic syndrome as part of a nutraceutical company with annual international sales of $900+ million. Led team of nine regional reps and functioned as go-to expert. Wrote 80-page coaching manual and end-user guide.
Created provider communication system for patient tracking and data centralization for HEDIS reporting that was adopted internationally. The “PCW” led to the first peer-reviewed double-blind controlled study of a commercial weight loss program and helped make insurance coverage a reality.
EDUCATION
Bachelor of Arts in Advertising, Boise State University
Level 1-4 Italian Certificates, CIS La Pira Language School
MBA w/Marketing Certificate, Washington State University (on hold/TBD)
LANGUAGES
English – native speaker in top 2%
Italian – advanced intermediate fluency (B2/C1)
FOR FUN
Travel, read, Legos, guitar, organize, hike, Scrabble, ski.
TRAVELS
Antarctica, Argentina, Canada, Chile, Czech Republic, England, Falkland Islands, France, Germany, Iceland, Italy, Mexico, Portugal, Scotland, Spain, South Georgia, South Sandwich Islands, Switzerland, Uruguay, and 45 American states.
VOLUNTEER EXPERIENCE
KITTEN FOSTERER
Seattle Humane Society, Seattle, USA – 2014 to 2019
Nurtured and cared for underage, underweight, and sick kittens until they were healthy enough to be adopted. Volunteered at Catapalooza and Tuxes & Tails fundraising events.
CONTACT
email: bethclark22@yahoo.com
LinkedIn: linkedin.com/in/ciaobethclark