bethclark22@yahoo.com

CV / RESUME

SUMMARY

Innovative, diversely experienced copywriter and content strategist passionate about methodically creating globally relevant stories that empower target audiences, meet end-user needs, and drive results, ideally as part of a remote team.

Strengths: written and verbal communication, creative problem-solving, strategic thinking, process development, organization, innovation, brand continuity, project management, attention to detail.

EXPERTISE

Copywriting, Omni-Channel CX, Social Media Strategy, Long + Short Form Content, Competitive Intelligence, Landing Pages, Medical Writing, SEO Writing, Blogs, Cross-Platform Promotions, Editorial Calendar Management, Copy Mining, B2B + B2C Content, Advertising Copy, Email Campaigns, Content Planning, Industry Articles, Branding, Marketing Collateral, Best Practices, Metrics Analysis, User Guides.

TECHNOLOGY

Acrobat, Asana, CRM, Doodly, Figma, Google Drive (Docs, Sheets, Slides), Microsoft Office (Excel, Outlook, PowerPoint, Teams, Word), Photoshop, SEMrush, Slack, Sprout Social, WordPress, Zoom

CONTACT

email: bethclark22@yahoo.com
phone (Italy): +39 333 128 4876
phone (USA): +1 (509) 980-1985
LinkedIn: linkedin.com/in/ciaobethclark

WORK EXPERIENCE

SENIOR COPYWRITER
Sugatan Agency, Remote (based in New York)
February 2022 to May 2022

Skyrocketed beauty, luxury decor, and fashion e-commerce clients to success via strategic, customer-centric copy for landing and product pages, emails, advertorials, social media ads that consistently captured target audience attention in noisy newsfeeds, and posts that sparked engagement.

Streamlined competitive intelligence system, combining three documents into one to centralize metrics vital to delivering on-brand messaging with CX, CTR, CRO, ROAS, and SEO at the core. 

Modernized, rewrote, and reconfigured SOPs for efficiency and to maximize effective multidisciplinary use of learnings discovered in copy mining process.

CONTENT MARKETING STRATEGIST
Healthware Group, Remote (based in Italy) 
February 2021 to March 2022

Liaised with international life science and digital health innovation clients, from big pharma to startups, and collaborated with multidisciplinary internal colleagues to strategically develop, create, and publish marketing content, social media, communications, and branding materials in English for the Italian and international healthcare markets.

Wrote and edited company news updates, industry articles, blogs, social media posts, emails, guides, e-books, white papers, landing pages, and ads.

Interviewed global thought leaders and digital health experts for industry media.

Translated digital and print content from Italian to English and provided multi-channel, cross-platform native English advisory support.

COPYWRITER AND CONTENT EDITOR
TCG, Remote (based in Seattle, USA)
January 2016 to February 2021

Collaboratively developed, wrote, created, edited, and strategically directed social media, branding, and marketing content for B2C and B2B clients.

Consistently identified the magic multi-channel zone where humans and search engines played well together to inspire engagement, enhance CX, and maximize revenue. 

Took ownership of and managed editorial posts, blogs, and website copy, and developed systems to improve internal and external communications. Conducted audits to optimize readability and relevance of content.

CONTENT AND SOCIAL MEDIA MANAGER
ThriftBooks, Remote (based in Seattle, USA)
April 2018 to May 2019

Systematically developed, and strategically managed all content for global e-commerce bookstore with annual sales of 14M titles. Established voice and wrote blog articles for 920K international subscribers twice per week. Created content and managed editorial calendar with rotating epics, themes, and stories. Curated owned, paid, and promotional social media stories for 1.6M followers to drive traffic, expand brand awareness, inspire engagement, grow audiences, and maximize CRO/revenue.  

  • Bumped blog article open rate by 18% and increased campaign revenue by 20%
  • Expanded subscriber base by 220% in ≤ 3 months
  • Increased organic reach on Facebook by 190%, engagements 85%, and site clicks 132%
  • Doubled Instagram followers and increased engagement 490%
  • Set new record of 1,905 “likes” (previous company high = 533)
  • Grew Pinterest viewers by 280K monthly in ≤ 6 months (site clicks jumped 350%)

MARKETING COORDINATOR + NORTHWEST TEAM LEAD
Ideal Protein, Seattle, USA
July 2010 to December 2015

Managed marketing, training, adoption of digital tools and technologies, and dual CRMs, led a team of nine sales reps, functioned as program expert, and collaboratively managed 188 clinic accounts for international medical weight loss and nutraceutical company with annual sales exceeding $800 million.

Effected 400% rise in account openings and 20% ROI increase by creating the “PCW,” a cloud-based Physician Communication Workbook system. Still being used in thousands of North American clinics to digitally track patient progress, manage HCP communication, and seek referrals. Also centralizes HEDIS data that can be integrated with EHR systems for US government reporting.

Wrote, created, and oversaw distribution of FDA-compliant multi-audience collateral for marketing, sales, operations, and communications materials, including in-clinic doctor and patient versions of 80-page user guide. 

Reduced on-boarding time 50% for sales and medical staff with a more efficient training process and updated curriculum that included online modules, video, and field training.

EDUCATION

Bachelor of Arts in Advertising, Boise State University
Level 1-4 Italian Certificates, CIS La Pira Language School
MBA w/Marketing Certificate, Washington State University (on hold/TBD)

LANGUAGES

English – native speaker in top 2%
Italian – advanced intermediate fluency (B2/C1)

SKILLS

Agile Methodology, Best Practices, Brainstorming, Critical Thinking, Data Analysis, Decision Making, Emotional Intelligence, Graphic Design, Herding Cats, Intellection, Leadership, Microcopy, Metacopy, Presentations, Relationship Building, Statistics, UX Writing, Vendor Management

TRAVELS

Antarctica, Argentina, Canada, Chile, Czech Republic, England, Falkland Islands, France, Germany, Italy, Mexico, Portugal, Scotland, Spain, South Georgia, South Sandwich Islands, Switzerland, Uruguay, and 45 US states.

FOR FUN

Travel, write, read, build with Legos, read, play guitar (#goals), organize, daydream, run, hike, win at Scrabble, cook, and ski.

VOLUNTEER EXPERIENCE

KITTEN FOSTERER
Seattle Humane Society, Seattle, USA
2014 to 2019

Cared for underage, underweight, and sick kittens until they were healthy enough to be adopted. Blow-dried tiny animals with sharp claws. Administered meds in ingenious ways. Volunteered at Catapalooza and Tuxes & Tails fundraising events.

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