MY CAREER IN TWO SENTENCES
Diversely experienced copywriter, content manager, and social media strategist passionate about creating globally relevant stories that inspire target audiences, drive SEO, and generate results. Strengths: innovation, optimism, engagement, communication, adaptability, efficiency, problem-solving, and being a master of the universe. (#goals)
SKILLS I’VE DEVELOPED
Content Strategy, Content Management, SEO Writing, Copywriting, Rewriting, Editing), Social Media Engagement, Branding, Microcopy, CRO, Omni-channel CX, Blogs, Cross-Team Collaboration, B2B, B2C, Editorial Calendar Development, Cross-Platform Promotions, Best Practices, Metrics.
APPS I USE EXPERTLY
Adobe Creative Cloud (Acrobat, Illustrator, InDesign, Photoshop), Microsoft Office 365 (Excel, Outlook, PowerPoint, Teams, Word), Google Drive, Sprout Social, Slack, Zoom, Trello, WordPress, Salesforce, Doodly, Cloud-Based CRMs, CMS, MailChimp, Constant Contact
MY CONTACT INFORMATION
Phone: +39 333.1284876
MY WORK EXPERIENCE
Content Marketing Strategist + Copywriter
February 2021 to present
Collaborate remotely with internal Global MarCom colleagues and external healthcare innovation clients all over the world, from big pharma to digital health startups to strategically develop, write, publish, create, and update communications content, social media, and branding in English for the Italian and global healthcare markets.
- Write and edit company news updates, industry articles, blogs, social media posts, emails, guides, e-books, white papers, landing pages, and ad copy in English
- Translate web, digital, and print content from Italian to English for multiple formats and platforms
- Branding and SEO copywriting for a rapidly evolving industry
- Support global teams with social media strategy and editorial calendar management
- Provide assistance in coordinating events and projects, along with cross-platform native English support
- Identify inefficiencies and develop/implement agile systems to improve internal and external processes
- Audit content for accuracy and update as needed
Content Manager, Social Strategist, and Communications Copywriter
THE CREATIVE GROUP
Seattle-Based, 90% Remote
January 2016 to February 2021
Collaborate remotely with companies around the world to strategically develop, write, create, manage, and analyze marketing communications content, social media, and branding via cloud platforms and communication apps
Identify the magic SEO zone where humans play well with each other and search engines (but don’t run with scissors) to inspire engagement, optimize CX, increase revenue, and improve analytics.
Write, edit, and manage everything from social posts to blogs and white papers, identify inefficiencies, and develop/implement systems to improve internal and external processes.
Content and Social Media Manager (Remote)
Greater Seattle Area, USA
April 2018 to May 2019
Managed, strategized, developed, and created all content for global e-commerce bookstore with annual sales of 14M titles worldwide. Established company voice, wrote weekly blog articles for 920K international subscribers, and developed social content for 1.6M followers. Curated owned, paid, promotional, and social media stories to drive website traffic, expand brand awareness, inspire engagement, grow audiences, maximize CRO, and increase sales.
- Bumped blog article open rate by 18% and increased campaign revenue by 20%
- Expanded subscriber base by 220% in ≤ 3 months
- Increased organic reach on Facebook by 190%, engagements 85%, and site clicks 132%
- Doubled Instagram followers and increased engagement 490%
- Set new record of 1,905 “likes” (previous company high = 533)
- Grew Pinterest viewers by 280K monthly in ≤ 6 months (site clicks jumped 350%)
Marketing Coordinator and Northwest US Team Leader
July 2010 to December 2015
Led a team of nine sales reps, functioned as program expert, and collaboratively managed marketing, training, and 188 clinic accounts for international medical weight loss and nutraceutical company with annual sales exceeding $800 million. Created a cloud-based Physician Communication Workbook system (“the PCW”) still being used in thousands of North American clinics to digitally track patient progress, manage healthcare provider communication, seek referrals, analyze performance, and centralize HEDIS data for government reporting in the US in a way that can be integrated with EHR systems.
Effected 400% rise in account openings and 20% ROI increase with the PCW.
Wrote and managed FDA-compliant multi-audience content (sales team, doctors, patients) for marketing, sales, operations, and communications materials, including clinic and patient versions of 80-page user guide.
Reduced on-boarding time 50% for sales and medical staff with a more efficient process and updated curriculum that included online modules, video, and field training.
Directed adoption of digital tools and technologies, managed dual CRM’s, implemented procedures, oversaw collateral distribution, herded cats, and initiated company’s first cloud migration.
BA in Advertising, Boise State University – 1997
Level 1-4 Italian Certificates, CIS La Pira Language School – 2020
MBA w/Marketing Certificate, Washington State University (on hold/TBD)
LANGUAGES I SPEAK
English – native speaker in top 2%
Italian – advanced intermediate fluency (B2/C1)
WHERE I’VE TRAVELED SO FAR
Antarctica, Argentina, Canada, Chile, Czech Republic, England, Falklands (Islas Malvinas), France, Germany, Italy, Mexico, Portugal, Sandwich Islands, Spain, South Georgia, Switzerland, Uruguay, and 45/50 US States
WHAT I DO FOR FUN
Travel (obviously), Write, Build with Legos, Read, Run, Hike, Bake, Cook, Play the Guitar and Mandolin (sort of), Ski, Win at Scrabble, Organize, and Daydream
RECENT VOLUNTEER EXPERIENCE
Seattle Humane Society
2014 to 2019
Cared for underage, underweight, and sick kittens until they were healthy enough to be spayed/neutered and adopted. Blow-dried tiny animals with sharp claws and administered meds in ingenious ways. Volunteered at Catapalooza and Tuxes and Tails fundraising events.
SEATTLE WOMEN’S HIKING GROUP ORGANIZER / OWNER
2009 – 2017
Managed an all-female Meetup hiking group with 600+ participants. Organized and led day hikes in the Pacific Northwest, recruited new members, and oversaw group communication, website content, finances, and membership terms.